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Yoast SEO is probably the most used SEO plugin for WordPress users.

Most notably, I find it most useful for backlink analysis, estimated traffic value, and research on competitors and our site.” 11. It’s also very simply laid out and easy to navigate compared to other similar tools. It has so much functionality and useful features that other all-in-one SEO tools might not have (although others have features Ahrefs does not have). “This is most likely to be one of the most common tools to be recommended, but I seriously could not live without Ahrefs. It is just a glimpse of the data that awaits you if you sign up for a full Ahrefs account.”Īnd, Katie Fellenz, Head of Marketing at Trust and Will, shares: I use this free tool multiple times per week to assess different websites from an authority and SEO perspective. “This free tool offers a snapshot of several key website metrics including domain rating, number of backlinks, number of links domains and follow vs. And this is why this tool is so great – you can then go back to the drawing board and reprioritize fixes for your SEO cleaning.”īruce Harpham, SaaS Marketing Consultant, admits that Ahrefs is his favorite free SEO tool stating: Google is also testing out how to view pages, e.g., with our without brand logos. Sometimes, FAQs may bump your page down even further. You may be ranking in the top 10, but Google only displays the first eight results. For instance, you may have a Featured Snippet, but the image attached is of a competitor. It’s crucial to not only tracking the rankings of your keywords but also analyze how Google displays your page on SERPs. This option displays a “snapshot” of the SERP page for that keyword, under one specific country. However, what makes it unique is the “SERP” option (under the Positions tab), which is available for every single keyword. As a standard SEO tool, you can quickly pop in a URL, and SEMrush will show all the keywords ranking for that one page. “My favorite free SEO tool is SEMrush – specifically the Organic Research tool. Hung Nguyen, Marketing Manager at SmallPDF, shares: SEMrush will pull phrase match keywords, related keywords, and organic search results.